It doesn’t matter what type of business you run; SEO is a fundamental part of marketing. It helps to ensure that you are visible online and that you are going to secure as many clients as possible. However, navigating SEO can be tricky when you run an accounting firm.
Experts in digital marketing for accountants, know just how important it is to get this part of your business right, which is why we have put together our guide on the importance of SEO for your accountancy firm.
Why is your location important in SEO?
When it comes to professional services, there is a good chance that someone looking for you will be in your local area, unlike when you buy something online. This means that it is important to ensure that your location, where you are and how close you are to someone is featured online.
That way, when someone searches for an accountancy firm in your area, then you are going to come up on their search results.
Not only this, but when you add your address details to a Google My Business profile, then you are also going to be visible on Google Maps, which can also help to promote your firm.
Why is local SEO important?
We have already covered many of the reasons why it is essential to have a location in SEO, but let’s drill down into this even further. Whilst many of the accountancy services that you can offer can be done remotely, it has to be said that people like to know where the person they are handing this sensitive information over to is.
They may want to drop physical paperwork copies into your office or have a face-to-face meeting to discuss their options with you.
With this in mind, it makes sense that local SEO is going to be incredibly important to have.
How do I make sure that my local SEO is right?
We have shown you that local SEO is essential, but how do you actually make sure that you get it right?
The first thing to do is to use keywords that are set up for a local search. The simplest way to do this is to have a landing age that has your exact address on there, as well as contact details.
You also need to make sure you claim and update your Google Business Profile. This will be the go-to place for information about your accountancy firm and is where people will go when they want to find out more about what you can do and how you can help them with all of their needs.
Find out more about marketing your local accountancy firm by talking to a digital marketing specialist about SEO services for accountants.