With commercial shipping options often being what makes or breaks the likelihood of a customer purchasing a product from any given business, every business has begun asking t themselves the question of: what’s more important? Free or fast shipping? For the likes of household names like Amazon, both options are possible simultaneously. However, not every organization is as logistically established as Amazon, meaning they’re often left deciding between the two. Free shipping often requires the customer to wait longer for their order. Fast shipping often requires a premium, that many customers are unwilling to pay. The truth is, individual businesses must take into consideration their operational efficiencies, goals and target customer goals to determine if offering fast shipping is better than free shipping. Most will find benefits in both but building out a network to meet most consumer needs will be critical. For more information on the ways in which your business can build out this network, please see the resource highlighted alongside this post.
Free vs. Fast: Where Do You Stand With Delivery? presented by WAREHOWZ, the company to call when attempting to find warehouse space
