Online shopping will continue to dominate the retail industry so long as it remains the most convenient way to shop. Part of what’s built into that convenience is the expedited shipping capabilities that organizations and their fulfillment centers have been able to achieve as a result of growing demand. Few people would find online shopping as convenient as it is if it weren’t for their orders showing up at their doorstep within two days. That said, shoppers do tend to have an unwillingness to pay for this shipping; meaning any organization hoping to keep customers coming back should prioritize limited shipping costs. While it’s true customers would prefer their orders arrive at their door quickly, they don’t want this speed to come with a cost. In fact, many customers would rather wait additional days for a package if it means they don’t incur a shipping cost. Though this might complicate the fulfillment decisions for organizations, the truth is it’s just important a step in the process of a product’s life. For more information on the ways in which organizations are handling these decisions, please see the infographic supported alongside this post.